If you don't have an old reel to give to BPS for the reel trade-in sale, you can buy a cheap $5 reel at Wal-mart and trade that in.

Link below for reel trade-in sale, store schedules, family activities, boat sale, daily specials, Bassmaster University, bonus bucks, win a Big Cedar ultimate vacation 

http://www.basspro.com/webapp/wcs/stores/servlet/CFPageC?storeId=10151&catalogId=10001&langId=-1&appID=206&template=reel_trade_in.cfm